McAfee’s dark web protection scans and searches online for any stolen data and presents results to users in the form of breaches. We help users remediate the breach and ensure that their personal identity is protected.

To ensure that users are constantly aware of data breaches, we designed the experience so that they could easily turn on alerts on their device. The goal was to be there for the user even when they weren’t paying attention.

Final Takeaway

With our dark web scan and breach remediation experience, we had a $480K marketing value opportunity in the works.

Overall, with the success of this new product, we were able to increase our paid user subscription count and revenue for that year. Released in 2020.

One of the main features we use to find user data on the dark web is our dark scan. This was a fun interaction to design out.

Because much of the data scanning was in the background (backend) we created a simple animation to let users track the scan progress.

After scanning for data on the dark web, we show users a list of breached information as well as key data points including number of breaches, and sources of the breach.